UK Sales Team
The UK sales team provides all of the knowledge and capability as for a seamless order. From purely placing an order to technical advice that you may need in order to make an informed purchasing decision.
They also work closely with breweries on collaborations and recipe suggestions and Charlie in marketing develops promotions and projects to benefit customers.
We’re here to help.
UK sales team member since 2017
If you ask Beth to describe her role, she says, “visiting breweries and trade events to talk to brewers and anyone who will listen to me whilst representing high quality hops, malt, yeast and everything a brewery needs”. She does like a good chat.
She also loves the day to day variety of the role, communicating with people, seeing different breweries, travelling, working with an enthusiastic, knowledgeable and all-round nice team, and receiving excellent feedback about Charles Faram & Co.
She’s no new comer to the industry as she started working at Frederic Robinson Ltd in Stockport in 1995 in the production planning and statistics department and worked her way up to contracts manager brewing and packaging.
Beth’s hobbies are bird watching, photography, walking, baking.
She won’t tell you on here about her most embarrassing moment, but I’m sure mid chin wag it can be coaxed out. For now, she just says, “my ex colleagues know, but what happens in Robinson’s stays in Robinson’s”.
Tel: +44 (0) 7498 908809
UK south east & east
UK sales team member since 2019
Jon has spent 8 years at Gadds’ (Ramsgate Brewery) where he cut his teeth in the brewing industry and was eventually elevated to Head Brewer.
This experience and his Diploma in Brewing with passes for modules 1 & 2, makes him a fantastic, knowledgeable addition to our pool of technical knowledge and expertise.
The story of how he got in to the brewing industry is a familiar one. He was loafing around in Spain, looking for a job in East Kent when Eddie Gadd came to his rescue and gave him a part-time cask washing/racking role.
He says that he loves home brewing, travelling, music, photography and of course, pubs.
Jon says that his is, “Forgetting to put a key late hop addition into a Gadds’ seasonal beer. I was mortified but Menno from De Molen tried the beer and thought it was excellent, so that soothed things”.
Tel: +44 (0) 7572 251910
South West & west
UK sales team member since 2019
Rafik’s brewing career started at Fuller’s Brewery in London as a Lab Technician before moving to Edinburgh to study for a Masters in Brewing & Distilling at Heriot-Watt University. He has since worked for Wychwood Brewery, Shepherd Neame Brewery, Whitstable Brewery and most recently Marston’s Brewery in Burton on Trent.
His qualifications are French baccalauréat, BSc Chemistry, MSc Brewing & Distilling and from a production point he has a wide experience ranging from a 2BBL pilot Brewery up to 600BBL brew length.
When asked about joining Faram’s Rafik said, “When the opportunity came up to join the team I didn’t think twice!”.
“I have always enjoyed visiting breweries and meeting brewers and now I will be doing it more than ever before.”.
He enjoys swimming and used to swim competitively while growing up in Paris.
Rafik’s most embarrassing moment in the industry was his first day at Fullers Brewery being trained in the Sample Room on the beer dispense equipment. He mis-connected a keg coupler and covered himself and his colleague with beer! Let’s say, the job could have started better.
Tel: +44 (0) 7525 798472
Internal Sales Advisor
UK sales team member since 2015
Mark describes his role as, advice on all things brewing and hop growing, specialising in sales, contracts and service.
Originally from a high street back ground with Sony (all things geeky…and he loves a good turntable), he was one of the youngest store managers at 23. The store won a national competition which took him to the world cup in 2010…the amazing game was England Algeria!
Mark then ran a pub for 2 years and won new licensee of the year which included a trip to Carlsberg in Copenhagen. He then got a bit too old and couldn’t handle the hours, so he started with Charles Faram in the warehouse before moving across into sales.
With his background in customer service he hopes to bring a further element to the team to compliment the excellent technical support and service that we have.
The best thing about his job is working in a varied and great industry.
Mark has Swimming badge level 3 to add to his accomplishments and lists his hobbies as football, music and movies. He also said that he still plays on a PS4, but the editor thought that we should leave that out.
His most embarrassing moment, considering that he works in the brewing industry is that he is, “an absolute light weight”
+44 (0) 7506 752464
Head of Sales
UK sales team member since March 2020
Jamie describes his role as “supporting my team to help our customers brew brilliant beer with fantastic ingredients.”
Working in the food and drink industry for more than 15 years, Jamie’s experience encompasses retail, wholesale, events, management, training, recruitment, operations and product development. He’s calm in a crisis and relentlessly positive. – That’s handy right now
Jamie’s food and drink expertise covers wine, spirits, cheese, charcuterie, chocolate, with beer moving further and further up the list as each week goes by at Faram’s.
Talking about what he enjoys about the role, Jamie says “the passion of my colleagues to do a great job in a positive and supportive way. There’s excellent team spirit across the company and the product innovation is exceptional.”
Most embarrassing moment?
Wine decanters don’t often have indented lips to pour from accurately so can be… tricky to use. Jamie describes only having made one mistake with these but it did end up with very expensive red wine embarrassingly going all over someone’s lap at a client entertainment event. They had a great sense of humour, as luck would have it! We’ve all been drenched in beer at events at one time or another. “ Seen it, done it” – Charlie
Tel: +44 (0) 1905 830734
Team member since 1989
Paul joined Charles Faram in July 1989. At that time there were only two other people working at Faram’s, so Paul found himself taking on most roles from Accounts to fork lift operator!
He became Managing Director in 1996 and has been responsible for the development of the company during this time.
Whilst in his current role Paul has also served as follows: –
Trustee for SIBA from 1997-2001
Chairman of the BFBi Midland Section 1999
BFBi National Chairman in 2009-2011
He is currently: –
Chairman of the IBD Hop Industry Committee
Chairman of the Hop Merchants Association
A Director of BTS (who run the International Brewing Awards).
He enjoys visiting farms, drinking beer in pubs and watching the rugby in his spare time.
+44 (0) 07834 602684
PR & Marketing Manager
Team member since 2015
Charlie’s role consists of organising Charles Faram own events, brand awareness, overseeing the website , social media, keeps an eye on industry trends and challenges, and develops future promotions and projects.
Charlie started out in the industry at the start of 2006 working for Titanic Brewery and then moving on to become manager of the Trade Association side of SIBA. She is extremely passionate about politics and all other influences that have an effect on the brewing industry.
In her role at Faram’s Charlie is keen to expand the company mantra of providing the best quality products and as much opportunity for helping brewers with their businesses as possible.
Her hobbies include her beer club, performing in the Kirmizi dance troupe, watching American Football and anything else that looks fun and does not involve climbing up or jumping from/out of things at height.
Most embarrassing moment recently is someone knocking her beer over herself and a well known Scottish brewery owner at the start of an awards evening.
Team member since March 2020
Emily’s role is to work with Charlie on events, projects, communications and anything else that is marketing and PR related.
She’s moved around a lot! Originally from the Midlands, then over to Cheshire, University in Lancaster and then back to lovely Worcestershire.
Emily has a degree in Linguistics & Mandarin Chinese and comes with a lot of skills and the bubbly personality that Charlie needs to help maintain the high levels of support and provisions to the company.
As Emily is very new, it’s hard for her to say what she likes about the company, but did comment, “everyone I have met seems really friendly and willing to help. There’s a great atmosphere in the office!”
For the same reason, there aren’t any embarrassing industry moments to report yet. We’ll keep you posted.
(Relying on selfies now as we can’t get together to take official Faram’s photos)
Sales & Sales Support
Team member since 2021
Haydn originally comes from Daventry, and is currently living in Leamington Spa.
He has worked in various roles in the hospitality industry. His last position was as Assistant Front Office Manager but he has worked his way up in a wide variety of roles, after completing an apprenticeship in hospitality.
He’s passionate about customer service – all things hotels & general hospitality, and enjoys solving problems.
Haydn joined Farams as he was looking to change direction, do something new and learn something different.
His favourite thing about the role here so far is getting to talk to a variety of brewers with different needs and assist however he can. He also said the family feel at Farams is great.
Outside of work he enjoys airsoft, going to the pub and exploring new places.
Sales & Sales Support
Team member since 2021
Hollie is from Worcester and has 5 years experience, working in a sales admin role and credit control.
She takes pride in her customer service, and likes taking on a challenge and solving problems for customers.
Hollie wanted to join the team at Farams because she was looking to progress further in her career and wanted to join a company where she could become part of a close knit team.
So far she is enjoying working with the customers, and the fact she is always busy. She is also happy to be working with such a lovely team! (We do love a bit of flattery here at Farams)
No embarrassing industry moments so far, but we hope events will start happening again soon so there’s plenty of time yet!
In her spare time Hollie loves going for long walks and being outdoors with friends and family.